What to Expect is the world’s best-known, most trusted pregnancy and parenting brand. The What to Expect brand mission drives everything we do, and it's as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies."

What to Expect's app and website are produced by What to Expect's founder, Heidi Murkoff, alongside a team of award-winning journalists, editors, physicians and other pregnancy and parenting health experts. Our team is committed to high standards of objectivity, accuracy and relevancy in coverage, and adheres to the quality standards set forth by the Trust Project. 

All the content on What to Expect is accurate, up-to-date and continuously reviewed by the What to Expect Medical Review Board and other pregnancy and parenting health experts.

What we do: our app and website 

Empowering, positive, personalized and relevant, What to Expect offers must-have information, support and community for every step of the parenting journey, from preconception and pregnancy to the baby years and beyond. Here's a look at what we do to meet the needs of today's parents and parents-to-be:

What to Expect mobile apps: pregnancy and baby app for iOS and Android

What to Expect's top-rated app guides you through pregnancy and baby’s first year day by day and week by week (even hour by hour!) on iPhone, iPad, Apple Watch and Android devices. Based on your due date or your child’s birthdate, receive personalized resources and information and access to a tight-knit community of other parents and parents-to-be. You’ll get tools and support to help you prepare and feel in control every step of the way—helping you achieve a happy, healthy pregnancy. Once your baby is born, you’ll get monthly videos, information on milestones, a handy feeding tracker and more as you navigate life as a new parent.

WhatToExpect.com

Millions of parents and parents-to-be visit the What to Expect website every month for medically reviewed answers to their questions about pregnancy and parenting, delivered with empathy, warmth and a sense of humor — plus, a vibrant community that’s millions of moms strong. With a new community post every 3 seconds, we're proud to say that What to Expect is the most supportive and empowering digital community for moms.

Medical review policy

All What to Expect content that addresses health or safety is medically reviewed by a team of vetted health professionals. The What to Expect Medical Review Board includes OB/GYNs, pediatricians, infectious disease specialists, doulas, lactation counselors, endocrinologists, fertility specialists and more. All other content is fact-checked by professional journalists to ensure accuracy. See more >>

Editorial policy

What to Expect adheres to the highest standards of journalistic integrity, with sourcing guidelines relying only on peer-reviewed medical journals, academic institutions, government agencies and highly respected medical organizations. See more >>

Advertising policy

What to Expect regularly seeks sponsorships from relevant organizations and manufacturers dedicated to providing pregnancy, parenting and preconception information. However, we adhere to a strict policy of separation between editorial and advertising content and never allow advertisers to influence editorial content. See more >>

Product reviews policy

What to Expect’s editors and product writers independently research, test and recommend the best products for parents and babies. Our recommendations include tried-and-true favorites, as well as new and innovative products designed to make life with a baby easier than ever. Content is approved by a professional fact-checker or member of the What to Expect Medical Review Board prior to publishing. What to Expect may earn commissions from shopping links, which helps support all the work we do. However, this does not impact what products we choose to cover. See more >>

What to Expect Community

The What to Expect Community was created to be a supportive environment where parents can share joys and concerns with others going through similar experiences through message boards, discussion threads and other user-generated features. With a new post every 3 seconds, we're proud to say that What to Expect is the most supportive and empowering digital community for parents.

Community members are required to abide by a set of Community Guidelines based on the Terms of Use that users accept when they create a What to Expect account. We reserve the right to edit or delete posts we deem offensive, inaccurate or misleading. Readers should be aware that member-generated content is not independently verified nor subject to our editorial review process.  

Our recent awards

2021

  • Webby Award Nominee in Apps and Software: Health & Fitness

2020

  • 2020 Webby Award Honoree, Social: Best Use of Stories for Pregnancy & Parenting Stories 
  • 2020 Webby Award Nominee, Social: Health & Fitness (Series & Campaigns) for World Breastfeeding Week

2019

2018

2017

2016

How to contact us

Careers at What to Expect

Interested in working for What To Expect? Please visit our LinkedIn page for job postings.

Disclaimer

If you have a medical issue, please contact a health care provider. The material on this website is provided for educational purposes only and is not to be used for medical advice, diagnosis or treatment, or in place of therapy or medical care. 

Founding date

WhatToExpect.com was founded in 2005. In December 2016, What To Expect became a subsidiary of Ziff Davis, Inc. (NASDAQ: ZD).